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I was really impressed with this video which was posted by my friend on Facebook. Prior to viewing this video I happened to know that CK Prahalad, the renowned management guru and thinker, professor at Michigan State, had passed away and it did make me reflect on some of his world renowned works in management, his concept of "core competencies", the concept of "leveraging on the bottom of the pyramid for maximum profitability". the video here is a manifestation of the same, how a bank manger leverages on the lower strata of the society to make banking more accessible to the masses. It might sound similar to the micro-banking concept. but this video not only throws light on the management principles going into it but it clearly depicts the social responsibility of the Banker.

Have a look at the twelve minute documentary, its awe inspiring. We have a social responsibility.

You can watch it here:
http://vimeo.com/9419926

Banking On Change (12 min version) http://vimeo.com/9419926 About this video: "Two-thirds of India's population of a billion people live in the nation's 600,000 villages. Despite India's economic growth, the disparities between wealth and poverty are enormous. Many villagers migrate to the cities in search of work and end up begging on the streets. South Indian bank manager J S Parthiban set out to do something to help their economic circumstances. He encouraged beggars to open bank accounts in New Delhi, and pioneered micro-loans to villagers in his home state of Tamil Nadu. This is his story—and theirs. Producer/Director: Andrew Hinton pilgrimfilms.com / andrew@pilgrimfilms.com Cinematography: Eric Trometer tarmakfilms.com Editing: Rob Petit milkwood.tv & Johnny Burke Sound: Christopher Wilson wilson2.co.uk Music: Jamie Perera jamieperera.com Vocals: Rasika Vartak Executive Producers: Jeanne Faber Suresh Mathew Christopher Hartnell Special thanks to John, Jeanne and Susan Faber and everyone else who made this film possible. A Pilgrim Films production for Initiatives of Change India: in.iofc.org/"

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LOVE,